{"id":246,"date":"2021-02-16T19:20:51","date_gmt":"2021-02-16T10:20:51","guid":{"rendered":"https:\/\/dm-marketing.net\/?p=246"},"modified":"2023-08-23T11:17:10","modified_gmt":"2023-08-23T02:17:10","slug":"%e9%80%8f%e6%98%8e%e5%b0%81%e7%ad%92%ef%bc%88opp%e3%83%bbcpp%ef%bc%89dm%e3%82%92%e5%ae%9a%e5%9e%8b%e3%82%b5%e3%82%a4%e3%82%ba%e3%81%a7%e9%83%b5%e9%80%81%e3%81%99%e3%82%8b%e6%99%82%e3%81%ae%e6%b3%a8","status":"publish","type":"post","link":"https:\/\/dm-marketing.net\/?p=246","title":{"rendered":"\u900f\u660e\u5c01\u7b52\uff08OPP\u30fbCPP\uff09DM\u3092\u5b9a\u578b\u30b5\u30a4\u30ba\u3067\u90f5\u9001\u3059\u308b\u6642\u306e\u6ce8\u610f\u70b9"},"content":{"rendered":"<h2>DM\u3092\u900f\u660e\u5c01\u7b52\u3067\u90f5\u9001\u3059\u308b\u6642\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u900f\u660e\u5c01\u7b52\u3067DM\u3092\u90f5\u9001\u3059\u308b\u5834\u5408\u306f\u3001\u5c01\u7b52\u306e\u5927\u304d\u3055\u3068\u4e00\u81f4\u3059\u308b\u5c01\u5165\u7269\u3092\u5c01\u5165\u3057\u5c01\u7b52\u5168\u4f53\u304c\u900f\u660e\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<br \/>\n\u9699\u9593\u304c\u51fa\u6765\u3066\u900f\u660e\u90e8\u5206\u304c\u51fa\u3066\u3057\u307e\u3046\u3068\u3001\u5b9a\u5f62\u30b5\u30a4\u30ba\u306a\u306e\u306b\u5b9a\u5f62\u5916\u90f5\u4fbf\u306e\u6271\u3044\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u5b9a\u5f62\u5185\u306e\u900f\u660e\u5c01\u7b52\u3092\u5b9a\u5f62\u90f5\u4fbf\u3068\u3057\u3066\u51fa\u3059\u65b9\u6cd5\u3092\u900f\u660e\u5c01\u7b52\u306e\u5f62\u72b6\u3054\u3068\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5c01\u7b52\u5168\u4f53\u304c\u900f\u660e\u306e\u5834\u5408<\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-249\" src=\"https:\/\/dm-marketing.net\/wp-content\/uploads\/2021\/02\/unnamed-3-11.png\" alt=\"\" width=\"678\" height=\"478\" \/><br \/>\n\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy\/which-is-the-higher-opening-rate-of-paper-and-vinyl\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">DM\u5c01\u7b52\u3067\u6700\u9069\u306a\u306e\u306f\u900f\u660e\u30d3\u30cb\u30fc\u30eb\uff1f\u7d19\uff1f\u958b\u5c01\u7387\u3084\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u6bd4\u8f03\uff01<\/a><\/p>\n<div class=\"border\">\n<ul>\n<li>\u5c01\u7b52\u306e\u5916\u5074\u306b\u5370\u5237\u3084\u5b9b\u540d\u30b7\u30fc\u30eb\u306e\u8cbc\u4ed8\u3051\u308b\u3053\u3068\u306f\u305b\u305a\u3001<strong style=\"color: #f00;\">\u5c01\u5165\u7269\u306b\u5c40\u5370\u3068\u5b9b\u540d\u3092\u5370\u5237\u30fb\u8cbc\u4ed8\u3051<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002\u900f\u660e\u5c01\u7b52\u306e\u4e0a\u304b\u3089\u5b9b\u540d\u30b7\u30fc\u30eb\u3092\u8cbc\u3063\u3066\u3057\u307e\u3046\u3068\u5b9a\u5f62\u5916\u90f5\u4fbf\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li>\u5c01\u7b52\u3068\u5c01\u5165\u7269\u306e\u9699\u9593\u304c1\uff5e2mm\u4ee5\u4e0b\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\nA4\u7528\u7d19\u30923\u30c4\u6298\u308a\u306b\u3057\u305f\u5c01\u5165\u7269\u3067\u306f\u3053\u306e\u6761\u4ef6\u3092\u6e80\u305f\u305b\u306a\u3044\u70ba\u3001<strong style=\"color: #f00;\">\u5225\u9014\u3067\u5c01\u7b52\u3068\u540c\u30b5\u30a4\u30ba\u306e\u7d19\u3092\uff11\u679a\u5165\u308c\u308b<\/strong>\u3053\u3068\u3067\u5b9a\u578b\u30b5\u30a4\u30ba\u3067\u306e\u6295\u51fd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<h3>\u5c01\u7b52\u8868\u304c\u4e00\u90e8\u900f\u660e\u3001\u88cf\u304c\u5168\u900f\u660e\u306e\u5834\u5408<\/h3>\n<p><img class=\"alignnone size-full wp-image-247\" src=\"https:\/\/dm-marketing.net\/wp-content\/uploads\/2021\/02\/unnamed-1-15.png\" alt=\"\" width=\"600\" \/><br \/>\n\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.amazon.co.jp\/dp\/B007B5FH50\/ref=asc_df_B007B5FH501610987400000?tag=kakaku-subtag-22&amp;ascsubtag=2241780530201B114501657085120700003000_B007B5FH50_022738cb0b3e4c21932d6e9158793dc0c&amp;creative=9567&amp;creativeASIN=B007B5FH50&amp;linkCode=df0&amp;me=A20O36TY6CTBWB\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Amazon<\/a><\/p>\n<div class=\"border\"><strong style=\"color: #f00;\">\u5c01\u7b52\u3068\u5c01\u5165\u7269\u306e\u9699\u9593\u304c1\uff5e2mm\u4ee5\u4e0b<\/strong>\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\nA4\u7528\u7d19\u30923\u30c4\u6298\u308a\u306b\u3057\u305f\u5c01\u5165\u7269\u3067\u306f\u3053\u306e\u6761\u4ef6\u3092\u6e80\u305f\u305b\u306a\u3044\u70ba\u3001<strong style=\"color: #f00;\">\u5225\u9014\u3067\u5c01\u7b52\u3068\u540c\u30b5\u30a4\u30ba\u306e\u7d19\u3092\uff11\u679a\u5165\u308c\u308b<\/strong>\u3053\u3068\u3067\u5b9a\u578b\u30b5\u30a4\u30ba\u3067\u306e\u6295\u51fd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/div>\n<h3>2\u3064\u7a93\u5c01\u7b52\u306e\u5834\u5408<\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-250\" src=\"https:\/\/dm-marketing.net\/wp-content\/uploads\/2021\/02\/unnamed-22.png\" alt=\"\" width=\"425\" height=\"210\" \/><br \/>\n\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.amazon.co.jp\/%E8%8F%85%E5%85%AC%E5%B7%A5%E6%A5%AD-%E4%BA%8C%E3%83%84%E7%AA%93%E4%BB%98-%E3%83%9B%E3%83%AF%E3%82%A4%E3%83%88-100%E6%9E%9A-%E3%82%B7877\/dp\/B009EJOK0E\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Amazon<\/a><\/p>\n<div class=\"border\"><strong style=\"color: #f00;\">\u5c01\u5165\u7269\u304c\u4e0a\u4e0b\u5de6\u53f3\u306b\u52d5\u3044\u3066\u3082\u5b9b\u540d\u7528\u7a93\u3067\u306f\u306a\u3044\u900f\u660e\u7a93\u3092\u585e\u3052\u308b\u30b5\u30a4\u30ba\u306b\u3059\u308b\u3002<\/strong><br \/>\n<strong>\u5e38\u306b\u5c01\u5165\u7269\u304c\u5b9b\u540d\u7528\u7a93\u4ee5\u5916\u306e\u7a93\u3092\u585e\u3050\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/div>\n<h2>\u900f\u660e\u5c01\u7b52\u306e\u7a2e\u985e\u3068\u9078\u3073\u65b9<\/h2>\n<p>\u900f\u660e\u5c01\u7b52\u306b\u306f\u300cOPP\u300d\u300cCPP\u300d\u306e2\u7a2e\u985e\u306e\u7d20\u6750\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<th style=\"width: 50%;\">OPP<\/th>\n<th>CPP<\/th>\n<\/tr>\n<tr>\n<td>\u5ef6\u4f38\u30dd\u30ea\u30d7\u30ed\u30d4\u30ec\u30f3<\/td>\n<td>\u7121\u8ef8\u5ef6\u4f38\u30dd\u30ea\u30d7\u30ed\u30d4\u30ec\u30f3<\/td>\n<\/tr>\n<tr>\n<td>\u3057\u308f\u306b\u306a\u308a\u306b\u304f\u304f\u3001\u6c34\u3092\u901a\u3055\u305a\u9632\u6c34\u6027\u306b\u3082\u512a\u308c\u3066\u3044\u308b\u3002\u4e21\u30b5\u30a4\u30c9\uff08\u8868\u3068\u88cf\u306e\u5883\u76ee\uff09\u306f\u975e\u5e38\u306b\u7834\u3051\u3084\u3059\u304f\u3001\u91cd\u91cf\u304c\u3042\u308b\u3082\u306e\u306e\u5c01\u5165\u306b\u306f\u4e0d\u5411\u304d\u3002<strong>\u30c1\u30e9\u30b7\u3084\u9001\u4ed8\u72b6\u3001\u4e8c\u3064\u6298\u308a\u306e\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u8efd\u304f\u3066\u539a\u307f\u306e\u306a\u3044\u3082\u306e\u3092\u5c01\u5165\u3059\u308b\u5834\u5408\u306b\u30aa\u30b9\u30b9\u30e1\u3002<\/strong><\/td>\n<td>\u5f15\u3063\u5f35\u3063\u3066\u3082\u907f\u3051\u306b\u304f\u3044\u5f37\u5ea6\u304c\u3042\u308b\u304c\u3001OPP\u5c01\u7b52\u3088\u308a\u900f\u660e\u5ea6\u304c\u4f4e\u304f\u3001\u7d20\u6750\u306f\u30dd\u30ea\u888b\u306b\u8fd1\u3044\u3002<br \/>\n<strong>\u539a\u307f\u3084\u91cd\u3055\u306e\u3042\u308b\u3082\u306e\u3092\u5c01\u5165\u3059\u308b\u5834\u5408\u306b\u4fbf\u5229\u3002<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5f37\u5ea6\u304c\u3042\u308a\u50b7\u3064\u304d\u306b\u304f\u3044CPP\u5c01\u7b52\u306e\u65b9\u304c\u30011\u679a\u3042\u305f\u308a2\u5186\u7a0b\u5ea6\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u6700\u3082\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u306fOPP\u5c01\u7b52\u3067\u3001\u900f\u660e\u5ea6\u3082\u9ad8\u304f\u3001\u5f15\u3063\u5f35\u308a\u306b\u3088\u308b\u5909\u5f62\u3082\u5c11\u306a\u304f\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001OPP\u5c01\u7b52\u306f\u30d5\u30a3\u30eb\u30e0\u306e\u5207\u308c\u76ee\u304b\u3089\u88c2\u3051\u3084\u3059\u3044\u305f\u3081\u306b\u3001\u91cd\u91cf\u306e\u3042\u308b\u5185\u5bb9\u7269\u3092\u9001\u308b\u5834\u5408\u306b\u306f\u4e0d\u5411\u304d\u3067\u3059\u3002<br \/>\n\u5c01\u5165\u3059\u308b\u5185\u5bb9\u7269\u306b\u3088\u3063\u3066\u3069\u3061\u3089\u3092\u4f7f\u7528\u3059\u308b\u304b\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u958b\u5c01\u7387\u306e\u9ad8\u3044\u900f\u660e\u5c01\u7b52<\/h2>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-248\" src=\"https:\/\/dm-marketing.net\/wp-content\/uploads\/2021\/02\/unnamed-2-12.png\" alt=\"\" width=\"459\" height=\"367\" \/><br \/>\n\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.jmb.co.jp\/blog\/servicepr\/2946\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u958b\u5c01\u7387\u304c\u9ad8\u3044\u52b9\u679c\u629c\u7fa4\u306eDM\u3001\u4f4e\u30b3\u30b9\u30c8\u306e\u900f\u660e\u5c01\u7b52\uff11\uff10\uff10\u5186DM<\/a><\/p>\n<p>DM\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09\u306b\u304a\u3044\u3066\u3001\u7d19\u5c01\u7b52\u3068\u900f\u660e\u5c01\u7b52\u3092\u6bd4\u3079\u305f\u5834\u5408\u3001\u4e00\u822c\u7684\u306b\u306f\u900f\u660e\u5c01\u7b52\u306e\u65b9\u304c\u958b\u5c01\u7387\u304c\u9ad8\u304f\u52b9\u679c\u7684\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u7d19\u5c01\u7b52\u306f\u6750\u8cea\u304c\u900f\u660e\u5c01\u7b52\u3088\u308a\u3082\u9ad8\u3044\u306e\u306b\u52a0\u3048\u3001\u4e2d\u8eab\u3068\u5c01\u7b52\u4e21\u65b9\u306b\u5370\u5237\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u305f\u3081\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u900f\u660e\u5c01\u7b52\u306f\u4e2d\u8eab\u3060\u3051\u5370\u5237\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u3057\u3001\u6750\u8cea\u3082\u7d19\u3088\u308a\u4f4e\u30b3\u30b9\u30c8\u306a\u305f\u3081\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<blockquote><p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u4ee3\u884c\u4f1a\u793e\u3067\u3042\u308b\u682a\u5f0f\u4f1a\u793e\u30e1\u30c7\u30a3\u30a2\u30dc\u30c3\u30af\u30b9\u304c\u5b9f\u9a13\u3057\u305f\u30c7\u30fc\u30bf\u3067\u306f\u3001\u5dee\u51fa\u4eba\u306e\u307f\u3092\u66f8\u3044\u305f\u7d19\u5c01\u7b52\u3068\u3001\u900f\u660e\u5c01\u7b52\u306b\u5dee\u51fa\u4eba\u3068\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u7b49\u3092\u66f8\u3044\u305f\u3082\u306e\u3067\u306f\u3001\u900f\u660e\u5c01\u7b52\u306e\u65b9\u304c\u53cd\u5fdc\u7387\u304c\u6700\u59273.6\u500d\u30a2\u30c3\u30d7\u3057\u305f\u305d\u3046\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/deal-always.com\/direct-mail-envelope#1-1\" target=\"_blank\" rel=\"noopener noreferrer 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